When I first saw this label on the racks I thought it was just another Kiss Chacey or Sushi Radio.

Well yeah, I was right.

Lance ‘Buddy’ Franklin (for those of you, like me, who know nothing about AFL— he plays for Hawthorn) has teamed up with the designers of Kiss Chacey and Sushi Radio to produce Nena and Pasadena.

“From the outset the Boy’s main objective has been to produce a brand that had the quality of a high end product at a more affordable price point that would appeal to a broader cross section of their fans and the ever growing fashion conscious youth of Australia.”

So boys, its another one of those “purchase-a-shirt-and-then-see-100-other-guys-wearing-it” kind of brands. But hey, dont let me stop you.

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